June 3, 2009 By miguelcarrasco 61 Comments

It’s Time to Bing and Decide

Lookout Software Developers and Web Developers! Here come the Bing advertisements! Fresh from the television, check out the latest Microsoft Bing TV advertisement! The question is will they work? I kind of like it!

The reality is commercials and web advertising will get people to check out the search engine. However if the search engine doesn’t work well, or users have a bad experience, they will never come back. It’s all about the usability of the search engine really. Check out my article on MSDN to read my thoughts on Bing from a usability perspective. You should also check out David Wesst’s article on Bing.

Remember a great product supported by great advertising and great developer tools will do extremely well in our new real time world of software evolution. You need all three ingredients. If you are missing any one of these elements, the product will not succeed. The verdict still hasn’t fully arrived on Bing. I love it, but will the world?

Filed Under: Bing, Search Tagged With: Bing, Search

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