One interesting thing I’ve seen take place over the last few years is the importance of marketing in technology. It used to be acceptable to write software that compiled, worked, and was bug free. With the consumerization of IT, and the rise of user centered design, it has become critical to not only build software that works, but also software the looks amazing and engages the end user.

A few months ago I started focusing heavily on writing on topics like digital marketing, social media, and the importance of innovation in technology. I wanted to point out to software developers, that while building software well, efficiently, on-time, and on budget was still important, creating software that blows the hats of end users was now a requirement.

Do you see this shift occurring in your place of work? Do you see the importance of user experience? What is your take on this massive shift that has caught software development by storm?