Taking Technology to New Heights

I’ve always been a big believer in technologies ability to reshape our lives.  Over the last 20 years you have seen technology make inroads in our enterprise environments. The big shift you are seeing now, why the iPad is so popular, why the XBOX has sold over 55 million consoles, is consumers are driving technology.  Why does this matter?  When consumers start to drive technology adoption, the rules change.  Users want technology that just works, looks fantastic, is enjoyable to use, and gets them excited to show their friends.  Users don’t want viruses, keyboards, mice to plug in.  Users want to swipe, touch, feel, and talk to the technology.  Users want to connect with their friends, and share their accomplishments.

Almost a year ago I made a big shift and joined Imaginet to focus solely on Social Media, Digital Marketing, and User Experience.  Why do these fancy words matter?  I believe there are three key reasons people will choose to use your product, over a competitor’s product:

Connection, Beautiful interfaces, Joy of using technology

Imaginet Interactive was born, and we already working with some amazing companies making a huge difference in the way they do business.  What makes us unique is our ability to blend these core principles, with software development excellence. 

We are currently working on the largest SharePoint Implementation in the world.  We are creating custom desktop experiences for Sport Chek.  We are creating customized internal portals for airlines.  We are creating world-class web sites for large corporations.

I’m not sharing this to brag about how awesome we are, I’m sharing this to make a point. 

Companies that evolve and learn to embrace and understand Social Media, Digital Marketing, and User Experience will leave their competitors in the dust. 

Those that don’t, will be left wondering what hit them.  I would even go as far to say that everything you think you now about IT and Software Development is about to change.  Even the Social Media Winnipeg scene has changed.  The City of Winnipeg even has a page dedicated to Social Media in Winnipeg.