The Ad Campaign Microsoft Should be Running on Television
Vista has gotten ridiculous amounts of bad press, although the press releases pretty much sound like when XP first came out. It’s funny as more and more people actually start upgrading to Vista, you start hearing comments like “Vista isn’t that bad eh? I actually really like it! It’s pretty fast and looks awesome. I love the instant search!”.
Microsoft seems to have figured out a pretty neat way of re-educating a few people with their latest web site http://www.mojaveexperiment.com. Hopefully they start running these advertisements on TV, they are pretty good!
Vista is a new operating system, and everyone seems to be on the “bash vista” bandwagon, including a ton of Microsofties so I don’t want to burst the “bash vista” bubble, but I’ve been running Vista at home as my PVR without a single issue for nearly 6 months. My wife runs vista and doesn’t have any problems, and I run it on my desktop at home and love it.
Is it possible that with all the bad press of how Vista is terrible, and all the Macintosh commercials about how Vista is terrible, actually worked? Maybe the company that did the PR for Vista is really to blame, and not Vista itself?
Microsoft set out to find out, when they ran the Mojave Experiment. In a brilliant move, they sat people in front of the new Microsoft OS Mojave, and let them try it out! First they asked the participants to rate Windows Vista. Most rated 0 out of 10, and said it was terrible. Next, Microsoft employees showed them “Mojave”, the new OS after Vista, and showed off all its cool features and asked them to rate Mojave. What was their response? Pretty much 10 out of 10. The best part is at the end however! Mojave is Vista. And the people are mostly left speechless and don’t know what to say.
Vista isn’t without its issues, but after SP1, I’m confident in saying I would choose Vista over XP any day.
Check out the Mojave Experiment for yourself!